My afternoons are spent driving my kids from one activity to another. I spend a good amount waiting – either in the car or in the lounge for them. Today, I’m chaperoning my daughter’s field trip. Although my priority is watching the kids but I’ll have some time to check in on my mobile phone and tend […]

My afternoons are spent driving my kids from one activity to another. I spend a good amount waiting – either in the car or in the lounge for them.

Today, I’m chaperoning my daughter’s field trip. Although my priority is watching the kids but I’ll have some time to check in on my mobile phone and tend to urgent emails, if needed.

Having a mobile phone with data keeps me in the loop for urgent emails; follow up on a new lead, or touch base with a new customer while on the go.

If I’m working with a hot lead, I want to respond as soon as possible. If there’s an issue wtih a team member or an unhappy customer, I want to take care of it sooner rather than later.

My iPhone gives me the flexibility to build my business while on the go and instantly. This could be the difference between signing up a new customer or not because people want answers quickly.

The other day I was chatting with a mom about my business while waiting to pick up our sons at taekwondo. In the past, I would have handed her a business card or a flyer and maybe it’ll transpire into something.

But she too has an iPhone and was able to check out my website right on the spot. There we were, both of us on our iPhones, looking at my website.

Granted this doesn’t happen often but being able to gauge her levels of interest on the spot allowed us to talk about it in the moment. In the past, she may or may not have checked out my website on her own or bother to call.

People get busy, lose interest, and move on to the next thing that catches their attention.

Using mobile to build my business is another way to reach and connect with potential customers and meet them wherever they are. This is important because not everyone sits at home but if your target audience has mobile data and you do too, it’s a great way to reach them, while they’re on the go.

Here’s what Ziamond, an online jewelry company, has to say about mobile marketing …

Mobile users were making purchases from their mobile devices and we wanted to make their mobile shopping experience faster, easier and better. (internetretailer.com)

These days, I Google the person’s name, company, or whatever I need and more often than not, while I’m on the go with my kids.

If you’re a marketer, reaching me on my mobile phone is sure to get my attention. Likewise, I imagine others just like me, that are in your target market you can reach with immediacy if you’re using mobile to reach them.

There’s no doubt texting/mobile marketing has grown significantly in recent years.

ABI Research says sales increase to $3.4 billion this year from $1.4 billion in 2009. (internetretailer.com)

Even if your prospects don’t have mobile data but most likely has a phone and texting option. Texting is an alternate option to follow up and stay in touch with your prospects faster.

Not everyone reads their emails right away and sometimes they end up in the spam folder. Texting is another option to reach your prospects in addition to emails or phone calls.

Reaching people by phone can be time consuming and some people don’t like being called on. I prefer getting a text or email to remind me of any upcoming event than a phone call.

It’s convenient and saves me time because most of my time I’m not at home which means you’re more likely to reach me on my mobile.

There are so many ways to use your mobile/texting to build your business while on the go. You can quickly text a message to remind your hostess about an upcoming party or your potential recruit about an opportunity call. More companies are adding shopping apps to make mobile shopping even easier.

You can either use your smartphone to kill time or use it productively to build your direct sales business while on the go.