Just learned this week that Eiro Research – a once rising star in network marketing – is shutting down its network marketing business model. Eiro Research launched in 2009. Statistically, it’s not that surprising considering most new start-ups fail in the first two years. This article isn’t about Eiro Research specifically but what direct sales and network […]

Just learned this week that Eiro Research – a once rising star in network marketing – is shutting down its network marketing business model. Eiro Research launched in 2009.

Statistically, it’s not that surprising considering most new start-ups fail in the first two years.

This article isn’t about Eiro Research specifically but what direct sales and network marketers can learn from the rise and fall of companies. It happens.

In 2010, two companies I know of shut down its direct sales business model: eFusjon and Success University.

If you’re a solo entrepreneur, I believe you should consider having more than one source of income, and always keep your options open. That also means thinking beyond your direct sales or network marketing opportunity.

Regardless of which company you represent and yes, even established companies, do go out of business.

Another direct sales company Weekenders was in business for over two decades before going out of business a few years ago. It could happen to any company.

As I’ve said in my previous articles, the only thing you should bank on is investing in YOU. The person you should brand and promote vigorously is YOU.

This isn’t a knock on your company or a question of your loyalty by any means. But when you brand you such as having a main hub i.e. your blog or site, you’re marketing your own brand, which you control 100%.

You have zero control when it comes to the company you represent and truthfully, no one knows what goes on behind closed doors of these privately held companies.

Even one of the founders and top distributor was “surprised”. The lesson I got from Eiro Research shutting down re-affirms what I’ve believed for quite some time. That is …

Work smarter, have multiple streams of income, be open-minded about new business ventures, explore your options, and always promote You, Inc. first, regardless of which company you represent.

What are your thoughts on Eiro Research shutting down?

’til next time,

Janette Stoll

P.S. Do you know what it means to brand you? Grab my free report and learn why you must in this competitive marketplace.