In my last article I shared the five top mistakes direct sales consultants make with lead generation- let me also add stealing people’s emails and spamming them with your business opportunity is another no-no. Unfortunately, the sponsoring aspect of direct sales and network marketing, encourages this type of behavior. There are big incentives to adding new consultants […]

In my last article I shared the five top mistakes direct sales consultants make with lead generation- let me also add stealing people’s emails and spamming them with your business opportunity is another no-no.

Unfortunately, the sponsoring aspect of direct sales and network marketing, encourages this type of behavior. There are big incentives to adding new consultants to your business but spamming people is the least attractive not to mention ineffective.

You’re also wasting time by going after people who aren’t interested. Even though it would seem like I’m the perfect target because I write about direct sales but I’m more likely to friend you or follow you if you add me to your social networks rather than emailing me to pitch your opportunity.

Honestly, I’m not that annoyed because too many consultants are taught to go after people, because that’s how you build your business. Keep talking to everyone you meet.

In this case, using social media and online tools to spam people with your business opportunity. Go for no and you’ll get more yes’es, right?

There are so many tools to market your direct sales business online and maybe that’s the problem for inexperienced consultants.

Finding the tools is the easy part. It only takes a few minutes to get a Twitter, Facebook or LinkedIn account. And it’s just as easy to steal someone’s email and spam an offer.

But having the tools is only as effective as having the right marketing strategy.

Even though the internet offers so many ways to market your direct sales business but jumping on social networks without knowing what to do can hurt your online reputation. This goes for video marketing, blogging, article marketing, and so forth.

You see this on Twitter, LinkedIn, etc. A new consultant tweets repetitively about how awesome the products are and why everyone should join their business opportunity.

It doesn’t mean you shouldn’t promote your business but remember to do more engaging rather than hitting your followers with one-way broadcasts.

From my experience, one of the most effective ways to build my business is creating a content marketing strategy that attracts the targeted-leads that are looking for my type of business.

Without a strategy on how to attract your target audience’s attention, the tools will be ineffective.

If you don’t know the proper strategies to find your target prospects and connect with them, you’re more likely to go after anyone and everyone, online and offline.

Before you start using the tools, take a step back and think of the strategies you’ll need, to market your direct sales business online the right way.

Share your thoughts on how direct sellers can be more effective with online marketing.